Law Firm Marketing

Law Firm PR, video, web design and marketing

We engage and convert clients for international law firms and accounting firms. We create the best law firm videos, the most impressive law firm website designs and the most effective PR campaigns. We’re also SEO experts and can recommend a complete marketing strategy, including branding and messaging.

Law firm web design

To drive growth, your law firm’s website must project a strong identity and message that resonates with clients. For lead generation, advanced SEO must be fundamental to the web site’s design. We integrate the highest caliber identity, messaging, video, copy, SEO and conversion optimization for web designs that engage and impress major clients.

Beyond law firm website design, we also create sites for companies that trade on design, like the international design competition (website design, branding and video).

“I don’t think anyone comes close for quality. They boiled down our message into something very clear and effective and the visual design is way ahead of the field.”

Law firm video production

Great law firm videos that immediately increase client wins. We don’t just produce the best law firm videos. We create messaging that wins clients, based on ten years work with leading international law firms. Professional lawyer interviews are just the start. There’s a much bigger opportunity to drive growth by creating a compelling message that elevates your firm above the competition. It’s about branding, identity and a more powerful connection with clients. Our videos are the key marketing assets for fast growing firms.

Create a pipeline of highly targeted leads through law firm marketing videos. Informative, engaging content is appreciated by the media and potential clients. It can showcase credentials and insight while highlighting opportunities for clients to work with you. The above infographic law firm marketing video generated media coverage and major clients.

Law firm branding

Our law firm branding team is drawn from a larger team that brands many high profile organizations. We hope it speaks volumes that a leading international design competition selected Clarity for a full branding and web design update.

“I don’t think anyone comes close for quality. They boiled down our message into something very clear and effective and the visual design is way ahead of the field.”

Professional branding is not enough. To drive strong growth, it must show why your law firm is different and better. We can help sharpen your branding to resonate with clients and get it across through decisive web design, copy and video.

Law firm Content marketing

Content marketing is the best avenue for law firm lead generation. 89% of B2B marketers now use it and 52% of the rest plan to start this year. Infographic articles and videos dramatically improve email marketing results, drive search traffic and benefit every stage of your marketing funnel.

With all the buzz about content marketing, we decided to clarify the key steps to generating new clients, for law firms and other B2B companies. It’s a very effective way to build a growing pipeline of new business and supports every stage of the marketing funnel:

Generating leads.

Let’s start with a very quick, efficient way to generate quality leads.

If you have an email marketing campaign, or a newsletter, sending out the right content can dramatically increase the response rate. Many firms only send out news about their own company. This is a huge waste of potential.

With exceptional content that focuses on what your clients are interested in and helps them achieve more, everything changes. Suddenly, email open rates, traffic and enquiries multiply. It may be an infographic article (like this one), a video, a microsite, or anything that provides information of high value to your audience.

You’ll gain their trust, impress with your insight, highlight opportunities and start conversations. For example, we recently emailed out this video and it immediately sparked several meetings with major international companies, some of which we’d struggled to reach before. What made the difference was great content, about the issues that mattered to them (it wasn’t about us).

The most successful B2B lead generation tactics:
(From the Ascend ‘State of lead generation survey’.)

Promoting your website.

High quality, search optimized content will generate a growing pipeline of fresh leads while boosting the search rankings of all your web pages.

Content we have created for law firms has prompted enquiries from the largest international firms. In one case French Connection got in touch, signed as a client and then mentioned in a radio interview that the campaign had shown the firm’s exceptional expertise.

Microsites, landing pages and sector pages are very effective for targeting particular markets and regions. Our new dedicated law firm marketing site ranks first on google for terms like ‘Law firm marketing London’ and continuously generates leads (note we also serve the US and Europe).

It all serves to connect you with clients where they consume content.

Converting leads.

When people like your content, their first port of call is often your website. You’ll have a few seconds to make the right impression and get a compelling message across.

Video is a more powerful way to impress and convey a dynamic image. 80% of people only read 20% of the text on a page, while 80% will watch a video (Forrester Research).

For law and accounting firms, strong sector pages (like this) are crucial – particularly for larger clients looking for exceptional expertise.

A great video and strong sector pages can multiply enquiries and increase the value of all your marketing efforts. We’ll break down some strong messaging, design and video in a future article. 89% of B2B marketers now use content marketing and 52% of the rest plan to start this year.

In a survey by the Content Marketing Institute, better quality content was the top reason given for improved results.

Get in touch to discuss how we can help boot every stage of your sales process with great content.